UX/UI design stands for User Experience/User Interface design. It involves creating intuitive interfaces that enhance the overall experience for users interacting with digital products or services. UX design focuses on understanding user behaviors, needs, and motivations to optimize the usability and accessibility of a product. UI design, on the other hand, concentrates on the visual elements of the interface, ensuring consistency, clarity, and aesthetic appeal. Together, UX/UI design aims to craft seamless and enjoyable experiences for users, encompassing everything from the layout and functionality to the interactions and visual presentation of a digital product.