I've been on business about 30yrs experienced adlest 4 times Fare Increased: side-effect takes more than 2yrs to recover lost of passengers.
Taxi Services to provide all, who needs it, not base on income level, not base on who can Pay.
Right now, we experiencing lower rate of passenger, about 35% less-drive 3miles or more for 1 of $5 fare.
We need to increase riders not by increasing Fare, which would ABSOLUTLEY DECREASE PASSENGERS. $0.50 x 10passengers better profit than $1 fare 4 passengers.

Keep raising Fare would not solve problems about Low Passengers, decrease would. Dig? Diggy?